FLEXIBLE BENEFIT COMMUNICATIONS: HIGH IMPACT
Centrica needed high-impact communications to 33,000 employees, announcing new Flexible Spending Accounts.
Client Objectives
A relaunch of the Flexible Spending Account (FlexSA). Caburn Hope worked with flex admin provider Vebnet to grab the attention of employees and provoke higher uptake through a vivid multi-channel communications campaign.
Caburn Hope Solution
Stage 1: A teaser campaign and vibrant new look.
Stage 2: Personalised direct mailings.
Stage 3: A dynamic website, helping employees through enrolment, reinforcing the Centrica brand and FlexSA messaging.
It all worked: the website achieved 52% employee enrolment - a 20% year-on-year increase.
