GETTING DIRECT BUY-IN FIRST TIME, EVERY TIME
first direct needed an innovative Total Reward communication that assured employee buy-in.
Caburn Hope has been producing Total Reward statements for first direct for four years. In 2008, our brief was to reinforce key messages while focusing on the comprehensive benefits available.
Client Objectives
Improve staff retention by ensuring employees understand how each Total Reward component is part of a fantastic remuneration package. To highlight not only monetary but wider benefits available, to a diverse audience in an energetic style.
Caburn Hope Solution
A highly personalised paper-based solution led to an overwhelmingly positive response, with unprecedented employee feedback.
A striking visual look and feel was used to support the message that first direct employees make a 'magical' difference and as a reward, they receive magical benefits.
