HELPING EMPLOYEES APPRECIATE THE CUSTOMER PERSPECTIVE
Roche Diagnostics launched a new initiative to encourage a greater customer focus amongst employees.
Client Objectives
Improve employee understanding of the wide range of customers using Roche Diagnostics products, so they can recognise and better appreciate the importance of the end-user role in the supply chain.
Caburn Hope Solution
A high impact, visually engaging internal poster campaign. Using the strapline Put yourself in the customer's shoes, posters showed emotive images of customers (and their shoes) whose lives have been enhanced by timely delivery of Roche products.
