MAKING PENSIONS INTERESTING AND ACCESSIBLE
O2 wanted to upgrade its internal pensions channels, to improve uptake and take its pensions strategy forward, targeting younger employees in particular.
Client Objectives
Create a website to enable clear communications between employer/employee, simplify the joining process, improve content and create opportunities for interaction. New messaging had to be strong, unambiguous, friendly and inclusive.
Caburn Hope Solution
A new pensions website with high levels of functionality and interactivity, positioning pensions in total reward statements and flexible benefits. O2's measured results showed a major impact on employee engagement and uptake. Senior managers stated this approach had an extremely positive effect on how the Pension Plan was understood and perceived by employees.
