BLUE-SKY THINKING BRINGS BENEFITS TO EXECUTIVES
BSKYB required a new and innovative approach to deliver essential Share Plans information.
Client Objectives
Sky offers a Long Term Incentive Plan (LTIP) to maximise executive performance and potential. Previous communications had left executives uninformed and un-enthused. A new, impactful, highly personal communication was required.
Caburn Hope Solution
An attention-grabbing interactive CD-Rom for executives. Built with eye-catching Flash to provide momentum and visual impact. Executives were provided with comprehensive and highly accessible information on how the programme worked and how they could maximise their own reward.
Innovative features included an online award modeller - a secure website for each participant to measure the value of their individual award. This approach led to far higher levels of executive buy-in to Sky's long-term success.
