Aviva puts the Spotlight on individual recognition

Helen Jackson, Reward Director at Aviva explains the power of an individual recognition culture.

Aviva is making the act of recognition more meaningful for 22,000 employees UK-wide through Spotlight, a dynamic new reward and recognition scheme.

Engaging design featuring real employees brings the easy-to-use scheme to life online. Colleagues can nominate individuals and teams who 'live the brand' for a Spotlight award, the prize for which is points to spend in the scheme’s online shop. Any employee can send a personalised Spotlight e-card to instantly recognise a team member.

Helen Jackson, Reward Director at Aviva, explains: “Everyone is enjoying using Spotlight. It’s important to recognise it as much more than a ‘nice to have’ – it’s doing valuable work in engaging our employees with the behaviours that underpin our new brand. The key to Spotlight is that it facilitates structured public delivery of this recognition, which we see as extremely powerful in motivating our people and achieving the best from them.”

“Communication is proving crucial in the success of Spotlight,” she continues. “We provided managers with a toolkit to ensure consistent delivery of the scheme. This includes branded, easy to use certificates that they can personalise with the recipient’s name and photo, and they receive copies of every award nomination and e-card sent by their team.”

More than 2,200 e-cards have been sent and more than 3,600 individual award nominations have been made since the scheme opened.

I was delighted to see the launch of the MacLeod Review, and welcome the news that the Government has accepted the report’s recommendations.

However, I strongly urge ministers to place communication at the heart of their action plan for how these will be delivered, otherwise this critical step forward risks stumbling at the first hurdle.

The report’s authors talk about “unleashing” the potential that resides in the country’s workforce. Disengaged or neutral employees keep organisations in the stalls, twitching nervously behind the starting line. Engagement lifts the gate and enables organisations to see the finishing line, but communication is the pistol that kick starts the process. MacLeod and Clarke lay out the following engagement enablers... READ MORE